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What is the Best Way to Promote Affiliate Programs?

Date Added: August 06, 2008 04:20:28 PM
Author: Admin

There is no single best way to advertise and promote affiliate programs. The answer to this question depends on what your skills are as well as the goals you have in mind.

SEO (Search Engine Optimization)

Search Engine Optimization or SEO as it is commonly referred to, is one of the best and most popular ways to promote affiliate programs. Generally you would select a niche that you are interested in, and check out what types of affiliate offers you could use to monetize your site. As you build the Web site, you optimize the overall site and each individual page for the product(s) that you are promoting. The goal is to list your major keywords in the title tag, heading tags, and throughout the content of the pages.

After the site is built, you want to focus on getting quality and relevant back links to your site to help boost popularity and relevance in the eyes of the major search engines. SEO can be trial and error, and don't expect immediate results. Sometimes your efforts may not pay off until six months to one year down the road. The obvious benefit of SEO as a way to promote affiliate programs is that it is free to do, and will allow you to achieve recurring organic traffic from the major search engines if done properly.

PPC (Pay Per Click Marketing)

Pay Per Click Marketing is a method to promote affiliate offers by which you buy advertising with the major search engines and include a referral or tracking link to get credit for your leads or sales. You set thresholds on how much you are willing to 'pay per click' for various keywords and keyword phrases. Google Adwords, Yahoo Search Marketing, and Microsoft Adcenter are the three major search engines that affiliate marketers utilize for PPC marketing.

PPC marketing is a quick way to test out offers, and can yield great profits if done correctly. There are many things that contribute to a successful PPC campaign including keyword selection, bidding tactics, quality of landing page, and relevancy of the whole campaign as a whole. Generally you would build a specific landing page for a product or service, and drive traffic to that page with a tight group of keywords and ad copy that specifically relate.

The advantage of PPC marketing is you can see instant feedback and profits, as well as better tracking capabilities compared to SEO marketing. The most important thing to understand though is that you can lose your shirt if you don't know what your doing. It is very possible to get many clicks on a campaign without anything to show for it, so newbies should focus on the less competitive niches when starting out and start by setting low daily budgets. PPC Marketing can be difficult to learn and hard to master. Try and grab some of the free vouchers that are available from Adwords and Yahoo to get your feet wet, and take it slow.

Article Marketing

Another free method of promoting affiliate offers is with Article Marketing. Generally you write a review about a specific product you are promoting and include your affiliate links and submit to article directories. Article Marketing can be very tedious, but many people have done well with this method. There are many tools that are available to automate article submissions, and the more articles that you create, the more chances you have to sell some products.

E-Mail Marketing

If you have a targeted opt in e-mail list then it is a no brainer to try and sell to them. E-mail marketing can be one of the easiest and most profitable ways to make money with affiliate programs because you have a captive audience that is hungry for the niche that you are promoting.

If you have a Web site you can start collecting subscribers and setup a newsletter. You'd be surprised how quickly an email list can grow if you have a lot of traffic coming into your site.


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